byn miller - Who should own social media? Everybody and nobody

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Wandering aimfully through life trying to make an impact. Some days just on my laundry pile, other days on the world.

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Sep
28th

Mon

Who should own social media? Everybody and nobody

Shared by byn
Hint: Not marketing. Not IT. Not communications.

No single department should manage an entire company’s social media effort. A cross-function governance model will produce the best…